The 2012 presidential election is set to become the most expensive race in history, with spending projected to top $11 billion — more than double the 2008 total. It will be the first presidential election since the Supreme Court’s landmark Citizens United decision, which lifted a 63-year-old ban prohibiting corporations, trade associations and unions from spending unlimited amounts of money on political advocacy. We’re joined by reporter Andy Kroll and editor Monika Bauerlein of Mother Jones magazine, whose new cover story is "Follow the Dark Money." The article warns: "Super-PACs, seven-figure checks, billionaire bankrollers, shadowy nonprofits: This is the state of play in what will be the first presidential election since Watergate to be fully privately funded."
It's logical to argue that a competitive, close race in which large amounts of money are spent, is better for the media than one in which the outcome is obvious from the beginning.
And obviously elections have become a huge business like anything else today - pollsters, strategists, advisers, media etc. all benefit from elections in which massive amounts of money are spent. I don't think elections are as a big of a business in any other country the way they are in the U.S.