Reply #2

It's logical to argue that a competitive, close race in which large amounts of money are spent, is better for the media than one in which the outcome is obvious from the beginning.

And obviously elections have become a huge business like anything else today - pollsters, strategists, advisers, media etc. all benefit from elections in which massive amounts of money are spent. I don't think elections are as a big of a business in any other country the way they are in the U.S.